Who we are

Lithium–Africa Consulting, initially Lithium – Africa, was created in June 2010. Repositioned and re-branded since 2012 as Lithium–Africa Consulting, our organization brings pragmatic expertise built on solid experience and knowledge of the sub-region's markets; specifically in the Telecom, FMCG, and Development/Non-Profit/Social Marketing industries.

Our services cover the following areas:

General Management Consulting
Intermediation & facilitation
Marketing of Telecoms and Fintech Solutions


Our Values

We are fully dedicated to our customers and partners. For us, our success is measured by that of our partners and clients in their respective fields of activity. Our ideas, solutions and approach are rooted in our core values which are:

Agility, essential in the versatile regional and African ecosystem of business or development projects
Anticipation, to be able to make the future instead of undergoing it
Originality, matured through our experiences, our knowledge and mastery of the sub-regional context and environment
Trust, the bedrock of our business model, both inside and outside our organization.


Our mission

At Lithium – Africa Consulting, our mission is to help unlock the potential of both nascent and development-stage businesses, in both the private and public sectors, through proven approaches and practices in the African environment, that we know perfectly well.

We achieve this ultimate goal by capitalizing on our exceptional, unique and extensive network of expert technical partners, the broad base of experience and knowledge of our leadership, and our deep understanding of local business actors and ecosystems.


Our Leadership

Since the first days, we have understood that the quality of our services and the keeping of our promises to our customers are completely dependent on the quality of our men and women; From leadership to our most junior consultants.

Our men and women are technically competent, honest, passionate and above all ambitious to be able to make a difference on the market.

Meet our Founder, Managing Partner and Principal Consultant.


Experienced multi-sector professional, specialized in the fields of Business Management & Administration, Business Structuring and Organization, Strategy, Marketing & Communication and Distribution & Sales.

More than 26 years of in-depth professional experience in strategic/operational marketing, sales and distribution, organization and administration of companies and management of teams; throughout West and Central Africa, both in the private sector and in the non-profit sector; in Telecom, FMCG, Media and Marketing/Social Development Projects.

Long and diverse experience in the Corporate in various positions of responsibility within leading international organizations, references in their respective fields: TELECOMS - Celtel/Zain (today Airtel) and MTN; FMCGs - The Coca-Cola Company and Unilever; NON-PROFIT – PSI; and in MEDIA - Life TV and Vibe Radio.

Excellent ability to understand and adapt to new business ecosystems. Proven skills in marketing-communication, sales and distribution, business planning, organization and administration, team leadership and budget/financial management.